Create tactics based on a strategy vs. "as the strategy"

Whether you want to focus on one specific area or optimize your entire digital marketing strategy, digiCMO can help. We offer forward thinking best-practices that are tailored to your marketing needs and are easy to implement for fast and long-term results.

We start by first understanding your organization, your target market and your business goals. We next establish a benchmark of where you are today, so we can create key performance indicators (KPIs) aligned with your business and financial targets. Once we launch each campaign and tactic, we will continuously measure to ensure the ongoing success of your digital strategy.

So instead of just starting by creating a brochure, we create a strategy and then map out the tactics that best support it. 

We work with your team to create targeted buyer personas and determine the messages and content which results in the most conversions along the buyer's journey. We help you determine the best channels such as social media, press releases, collateral, website; and paid search and advertising. We show you how to optimize for organic, paid, shared and earned media engagement.

Uncover the right strategy to impact your bottom line

Let's create a strategy that...
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• Precisely targets your ideal customer in a sea of many
• Matches your marketing approach with your business plan
• Analyzes data & the market to better tell your story
• Wins against your competitors​​​
• Builds brand equity 

Plan. Benchmark.
​Set KPIs. Measure.

Develop digital strategy & targeted multi-channel marketing programs for long-term relationships with your customers.

• Define key business challenges & needs in the digital space
• Lead design thinking & ensure success of product innovation & digital initiatives
• Educate & inspire prospects creating digital opportunities & conversions
• Stay current on the latest digital platforms & identify new opportunities

Business Strategy

Data driven decision making to define your strategy

Marketing Plan

Digital marketing strategy supported by stellar digital content & tactics, optimized for search, & accessible via multiple digital channels​

Target Market

Persona identification & content mapping along the buyer journey

Ready to build a results driven marketing strategy?