The rules of content marketing are simple. Good content tells a story that is relevant, easy to understand, and inspirational. And gets found by search engines!
The battle to be top of mind choice of your customers is fierce. Powerful creative content edges out your competition especially when it's combined with intelligent, digital strategy. Avoid "feature telling" and instead use storytelling to create a personal connection with your targeted audience. Build stories around your brand to increase awareness, loyalty, and conversions.
Content should not only be engaging, it needs to be strategically tied to search engine optimization (SEO), social media, and customer pain points.
There is no better way to establish your brand and shorten the sales cycle than by using stellar digital content to emotionally connect with prospects and shift from feature telling to story “selling.”
We can work with you and your team to uncover the relevant content that tells the best story to your targeted personas along the buyer’s journey. We can create disruptive content tailored to customer pain points and needs, and design a digital content campaign that tells your story in all of the places your customer visits digitally.
Not only can create the content and campaigns, we can also coach and train your team on easy approaches that simplify content creation and make the most of minimal bandwidth.
Keywords are the key
Before writing content; identify top keywords, long-tail keywords, and trends that engage your target audience. Once you uncover these, you should optimize keywords across all of your media and marketing campaigns, including social media and your digital images in the "alt" text.