Master the conversation and amplify your organization's voice with integrated social media and PR campaigns
Don't just start the conversation – join the conversation, control the conversation, and when necessary -- change the conversation. Understand what truly sparks audience engagement. Your media strategy needs to integrate with your overall digital marketing strategy right down to keywords, messaging, and branding.
Public relations and publicity
PR and publicity can position your company as an authority, thought leader, and influencer in your market. It can also help to build relationships with key people, and manage your reputation. An effective strategy that matches your overall marketing plan can be an important element to increase sales and gain customers.
Press releases are nice, but a published article or live interview is better. Why not pitch an exclusive article with a byline for one your key executives or business leaders? This is a great way to get the word out and establish your authority in your market.
Social media is considered the second most popular marketing tactic, yet 67% of social media professionals worldwide said their companies had faced challenges with assessing the effectiveness of social activities and designing a social strategy.
With an integrated media campaign you can demonstrate, attribute, and quantify the success of all of your marketing efforts across paid, earned, shared and owned media to prove ROI.
Be a part of the conversation by responding to questions or comments with engaging content... not just a link to a specific product.
What is your media share of voice?
Paid is the media for which you buy ads on social media platforms, print, radio or television program, digital, banners, websites, and search engines like Google.
Shared media is company or user created and distributed content that is posted on social media platforms such as Facebook, Pinterest, or Twitter.
Earned media is "word of mouth," public relations, and publicity for your brand. It is a vehicle that can drive traffic, engagement and sentiment around your organization.
Owned media includes your website, blogs, and any web property that you can control and is unique to your brand.