I never cease to be amazed by the "advice" about marketing that I get from sales, the product development, and other non-marketing team members. It usually nvolves suggesting endless eMail blasts. My advice back to them is to not confuse tactics with strategy. Marketing is both a science and an art; It's not just about sending eMails. Sometimes sending an eMail may not even be the right marketing tactic. Marketers works best when they work within a strategy, So what "advice"

Get a bigger bite of your market by "chunking" your content Chunking in content marketing means breaking down complex information, messages, or audiences into smaller, digestible "chunks" for easier processing, improving content strategy, SEO, and user experience. It's also an efficient way to recreate content while supporting a consistent brand strategy. Are you ready to chunk like a pro? Here's a practical roadmap to get started: 1. Audit Your Core Asset Begin with a thorou

Transform Text-Heavy Assets into Multi-Channel Marketing Gold! In the fast-paced world of content marketing, creating fresh, high-quality material from scratch can feel like an endless uphill battle. But what if I told you there's a smarter way to stretch your content further without starting over every time? Enter the "art of chunking"—a clever strategy for breaking down dense, text-heavy assets like white papers, in-depth articles, or research reports into bite-sized, versa

It's not just about clicks. Can I let you in on a little secret? I think that marketing will eventually replace sales. I like to say this to tease my sales com padres, but also to make a point.  If we continuously measure and optimize inbound marketing, digital marketing, advertising and social media with content that excites and engages; accessed in the places that our customers visit and use as resources; and written and packaged in the way each targeted buyer persona likes