Patricia Christiansen

I never cease to be amazed by the "advice" about marketing that I get from sales, the product development, and other non-marketing team members. It usually nvolves suggesting endless eMail blasts. My advice back to them is to not confuse tactics with strategy. Marketing is both a science and an art; It's not just about sending eMails. Sometimes sending an eMail may not even be the right marketing tactic. Marketers works best when they work within a strategy, So what "advice" do marketers...

Get a bigger bite of your market by "chunking" your content Chunking in content marketing means breaking down complex information, messages, or audiences into smaller, digestible "chunks" for easier processing, improving content strategy, SEO, and user experience. It's also an efficient way to recreate content while supporting a consistent brand strategy. Are you ready to chunk like a pro? Here's a practical roadmap to get started: 1. Audit Your Core Asset Begin with a thorough review of your...

Transform Text-Heavy Assets into Multi-Channel Marketing Gold! In the fast-paced world of content marketing, creating fresh, high-quality material from scratch can feel like an endless uphill battle. But what if I told you there's a smarter way to stretch your content further without starting over every time? Enter the "art of chunking"—a clever strategy for breaking down dense, text-heavy assets like white papers, in-depth articles, or research reports into bite-sized, versatile pieces that...